win hearts and minds
Build profit through trust
The content strategy begins with a meeting, either in face or via digital access so that I can get an understanding of you and your business – as well as your brand, industry and audience objectives.
I’ll look at your audience’s typical path to purchase and working together we use this as a framework to develop the content journey. We set markers for success and ensure that the strategy aligns to strategic points that can be reviewed as the project progresses.
01. Set Goals
02. Content Audit
03. Content Creation
05. Delivery & Funnel
Refining the objective
Your content and creative assets need to cut through the noise to get your content seen and engaged with.
I’ll make sure your content is highly relevant to your audience and consistently tested and refined to not only increase your visibility but crucially your profitability.
By finding the right mix of positive and negative keywords that offer high user intent, we aim to reach the right customers at the right time.
Whether your website is eCommerce or enquiry based, the visitors being driven to your website will be highly targeted, quality leads from a trusted traffic source.
I’ll be constantly refining your campaigns, improving them periodically based on what your data is telling us. Through regular management, I’ll make certain there’ll be no wasted opportunities to reach your audience.
We’ll use your data to your advantage. Customer data or visitors to your site can be tracked using the Facebook Pixel and retargeted at regular intervals, turning your lists into a genuine marketing tool.
Data is a beautiful thing
Measure, iterate and improve
I create a bespoke report each month of the progress I’ve made against the campaign objectives. After each monthly review, I declare our learnings and continue to refine each campaign to make each month better than the last.
Dependent on your requirements and objectives, I can manage all of your social media channels or if you’re wanting to manage your social media in-house I also offer social media training for both organic and paid social media.
Get in touch and let me know exactly what you’re looking for and I’ll create a bespoke training plan for you or multiple members of your team or business.
I respectfully acknowledge the Traditional Owners of the land I live, work and learn on, the Wurundjeri Woi-wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin and pay respect to their Elders past, present and emerging.
I acknowledge and honour the unbroken spiritual, cultural and political connection the Wurundjeri, Bunurong, Dja Dja Wurrung, Taungurung and Wadawurrung peoples of the Eastern Kulin have to this unique place for more than 2000 generations.
© Copyright. 2013-2023 All Rights Reserved. Shannon Morrison