Social Media Strategy
mic drop moment
Want to know the real tea?
Your customers are on Social Media, whether it be Facebook, Instagram, Twitter or LinkedIn. It’s where they spend their time, looking for answers, shopping or sharing content. Your business should be there too.
I pride myself on delivering a Social Media Strategy that will fit both your needs and budgets, as well as building a strong social presence to deliver regular engaging content.
01. Clear Objectives
Before we start any Social Media marketing activity, it’s important for me to understand your business and what you’re hoping to achieve. Before I start our campaigns I’ll create a social strategy that works to your objectives and makes things clear on what I’ll deliver.
02. Social Media Audit
Taking into consideration your overall marketing objectives, I will audit competitor social media channels to find out the who, what, where and when behind your potential social media community. My research will allow us to position you on the most suitable media channel for your brand.
03. Community Management
I will be responsible for the day-to-day management of your social media channels posting brand content, sharing third-party news and industry-related content and promoting products and services. My content strategy will ensure that your brand has an active community of users ready to engage with your brand across social media.
04. Content Creation
05. Paid Social Media
Paid social advertising will allow us to refine your campaigns generating higher click through rates, better conversions and more meaningful engagements. Whether you’re looking to drive sales, increase followers or drive website traffic, I will create, manage and continuously optimise your paid campaigns to get the best results for your budget. My experience boasts several years in Facebook Ads and I’ll ensure that every penny of your budget is spent correctly and in line with your overall strategy.
Pay to play
We will build target audiences based on social media users self-identified interests, behaviours, locations and demographics to ensure your content is targeted and seen by the right people.
Traffic to Site
This will send people to a specific destination, such as your website contact forms or product pages. This is ideal for directing people straight to specific product pages, cutting out unnecessary steps in the user journey.
We can target our campaigns around the ultimate conversion goal. This can include anything from a contact form to completing a purchase, offering a visible ROI from our efforts.
Boosting posts will push your content in front of people who are more likely to engage with it, creating higher levels of engagement for your content.
We’ll use your data to your advantage. Customer data or visitors to your site can be tracked using the Facebook Pixel and retargeted at regular intervals, turning your lists into a genuine marketing tool.
Social Media vs. Reality
Measure, iterate and improve
I create a bespoke report each month of the progress I’ve made against the campaign objectives. After each monthly review, I declare our learnings and continue to refine each campaign to make each month better than the last.
Dependent on your requirements and objectives, I can manage all of your social media channels or if you’re wanting to manage your social media in-house I also offer social media training for both organic and paid social media.
Get in touch and let me know exactly what you’re looking for and I’ll create a bespoke training plan for you or multiple members of your team or business.
Learning and working on Wurundjeri land, in the Kulin Nation. I pay my respects to Elders past, present and emerging.
© Copyright. 2013-2022 All Rights Reserved. Shannon Morrison