Social Media Setup

Let’s like, totally make a connection

Social Media with impact

Starting with a detailed creative brief, I will study your business and create a brand experience for your social media channels that works for you.

I pride myself on being a solution provider – I’ll carry out extensive research into your industry, identify development objectives and create a suitable social media identity to deliver your business objectives from day one, guaranteeing client satisfaction all round.

Making Your Mark

01. Understanding Values
A brand and a graphic identity don’t appear out of nowhere. Crafting your brand starts with understanding your core values. I need to understand why you do what you do and why customers should use your products or services.
02. Articulate Your Ideas
It’s one thing to have an idea. It’s another thing to bring it to life. I will formulate a unique visual language that encompasses your ideas and shows exactly what you’re all about.
03. Find Your Place
Chances are, you’re entering a crowded marketplace. Before I lift a finger, I need to understand where you fit in. By researching the needs of your customers and the efforts of your competitors, we’ll find your niche.
04. Deliver a Personality

Even the most engaging ideas rely on execution. Formulating a tone of voice and a visual identity is just the beginning. With my help, you won’t just have a brand. You’ll live it. On every platform.

Building your brand

Colour Scheme

Ever felt blue? Colours influence moods, and selecting the right colour scheme for your brand means we’ll gently steer your customers into the correct state of mind.


Graphic design doesn’t stop when the text starts. The correct typography will cement your identity and tone in your client’s mind, helping them to engage with your message.

The Right Platform

Too many businesses take a scattergun approach to social media. Knowing the right one (or ones) to be on is a critical choice, we will work together to choose the right ones for you and your brand.

Tone of Voice

It’s not just what you say, it’s how you say it. By perfecting your brand’s tone of voice, we’ll ensure that your personality and values always shine through.


A picture can be worth a thousand words, and the right image in the right place can be worth a thousand sales. We’ll make sure every picture gives the correct first impression.

Making your mark

A Platform-Spanning Identity

In a world that is constantly tweeting, posting and sharing their thoughts on brands, Social Media is key to nurturing your current target audience, gaining a new one and increasing your brand’s overall presence online. 

Whether you’re looking to drive sales, raise awareness or increase website traffic, my Social Media set-up approach will create and continuously optimise your Social Media Strategy to create ‘blue tick’ worthy business profiles.

Guardians of Your Brand

Your brand’s big idea is only as good as the execution. Without a consistent approach, your carefully crafted personality will soon fall apart. I’ll guide you or your in-house marketing teams. In short, I’ll make sure your new personality delivers results.

Creating a Connection

Once you know who your target audience is, I’ll help to connect you with them. You’ll understand their wants, their needs, and how they react to your brand. By tying your marketing to the bedrock of a strong brand, I’ll help you to forge a personal connection with your customer.

Ready to get started?

Let’s chat

I respectfully acknowledge the Traditional Owners of the land I live, work and learn on, the Wurundjeri Woi-wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin and pay respect to their Elders past, present and emerging.

I acknowledge and honour the unbroken spiritual, cultural and political connection the Wurundjeri, Bunurong, Dja Dja Wurrung, Taungurung and Wadawurrung peoples of the Eastern Kulin have to this unique place for more than 2000 generations.

© Copyright. 2013-2023 All Rights Reserved. Shannon Morrison